SEO Master Class Training Course
Master SEO & Transform Your Online Visibility
Learn the exact SEO systems used by global brands and agencies. Practical, actionable, and designed to bring real results. 13 modules, 35+ hours of expert-led training, and actionable templates you can use immediately to boost rankings and traffic
Lean back and watch the video
Get ready to unlock the full power of SEO. See everything you’ll gain with the SEO Master Class course!
What Our Students Are Saying About The SEO Master Class
Mikkel is featured in
If any of this sound familiar:
You are struggling to reach the expected SEO-results and get a fair share of search visibility
You are drowning in “good tips” and random recommendations for SEO without a clear path to reliable and consistent succes
You find it difficult tackle all aspects of SEO – from strategies, technical SEO, content optimization, automation and AI, linkbuilding and reporting
You have a hard time prioritizing the many things you can do to optimize your site(s)
You find it difficult to keep up with the ever changing requirements and algorithmic changes in Google
I have great news for you
What if you could:
Learn all you need to know about SEO in an easy to follow online course
Understand how you can prioritize the workload with the limited resources you have
Keep up to date with the most important SEO-requirements (new lessons will be added frequently)
Ensure a stronger position in your company as a true expert of SEO
Learn how to manage your team and subcontractors
Why take this journey with me
Hey, I am Mikkel and I can help you become a true SEO professional
You might be wondering who I am and why you should trust me to guide you on this exciting journey?
My name is Mikkel deMib Svendsen and I was born and raised in Denmarks capital Copenhagen. I still live here with my family, two adult kids and a cute cat.
I have been working with search and SEO since 1996, helped hundreds of companies in Europe, USA and the middle east gain more visibility in search engines. From small start-ups and entrepreneurs to Fortune 500 companies.
Knowledge sharing has always been an important part of my work. I have published 10 books about SEO, spoken and hundreds of the biggest industry events and trained thousand of people in off-line workshops.
I’ve included all my learnings and years of experience into this easy to follow SEO course – a road map for how to become a Master of SEO.
Let me teach you how to do SEO – the right way …
Have you ever wished for a clear, reliable way to achieve outstanding results on Google?
Navigating the world of SEO can often feel like an uphill battle – like wandering through a vast desert without a clear direction. With its many complexities, SEO may seem overwhelming at first. There’s no denying that success requires knowledge, strategy, and consistency.
But let’s be clear: SEO is not magic. It’s a science. Much like following a well-crafted recipe. With the right skills, tools, and understanding of how each element fits together, you can create a winning formula for success.
That’s exactly what this course offers a structured, proven approach to improving your website’s visibility and securing the rankings you deserve. I’ll walk you through the essential strategies, methods, and techniques that make a real impact.
Is it easy? Not necessarily. Like any valuable skill, mastering SEO requires dedication and learning. But you won’t have to do it alone. Step by step, I’ll guide you through the process, helping you gain clarity, confidence, and the competitive edge you need.
By the end of this course, you won’t just understand SEO. You’ll be equipped to dominate the market. You, too, can become a master of SEO. Let’s get started.
Become a Certified SEO Professional
Upon completing the SEO Master Class, you’ll receive an official certification – ready to download, share, or proudly display.
This SEO certification isn’t just a document; it’s a testament to your expertise. Many of my past students have leveraged it to secure better job opportunities, higher salaries, and increased trust in their skills. Elevate your career with proof of your SEO mastery.
These are some of the biggest SEO mistakes
Learn how you can avoid them to stay ahead
Not paying enough attention to details
SEO is the sum of many factors, and every detail matters. Even the smallest mistake can have a significant impact on your search visibility. I’ve seen firsthand how a single misplaced comma in the code completely removed a website from Google’s search results. In another case, a multinational corporation lost all indexing in its most important market due to a misconfiguration of Hreflang data.
Fortunately, I was able to identify and fix these critical issues – because I knew exactly what to look for. You can develop this same expertise. By mastering SEO with a keen eye for detail, you can prevent costly errors and ensure long-term success.
You can learn this too.
Relying only on your own SEO skills
No one can be an expert in everything – not even within a specialized field like SEO. We all have our strengths and limitations, and that’s perfectly okay. Even after 25+ years in the industry, there are tasks I rely on others for, such as programming, copywriting, or graphic design, to ensure a website is fully optimized.
Your role as an SEO manager isn’t to do everything yourself – it’s to understand what needs to be done, delegate tasks to the right experts, and ensure the final outcome meets the highest standards. Success in SEO comes from strategy, leadership, and quality control, not just technical execution.
Learn how to overcome your own limitations.
Blindly trusting Google’s guidelines
Google publishes many articles on how SEO should be done. While some of their advice is useful, it’s often incomplete or overly optimistic about what truly works. Take duplicate content and JavaScript, for example – Google claims to handle them effectively, but in practice, their processing often falls short of delivering the best results for your site.
Understanding SEO at a deep level means knowing the difference between what Google says and what actually drives success. It takes expertise and experience to navigate these gaps and implement strategies that truly optimize your visibility.
Let me show you how to do it right.
Focusing on short-term strategies
I understand the temptation to chase quick fixes and “magic” SEO tools that promise effortless results. After all, why work harder when you can work smarter? But the reality is, these shortcuts are often short-lived at best—and at worst, they can seriously damage your search visibility.
SEO isn’t black magic; it’s a strategic, data-driven discipline. To achieve stable, long-term success, you need to truly understand how search engines work, master the details, and apply the right techniques. Sustainable SEO isn’t about tricks – it’s about knowledge, precision, and execution.
Let me show you the right way to lasting results.
Failing keyword & market research
To achieve real success in SEO, you must go beyond surface-level keyword research and truly understand your audience and search market. If your content doesn’t align with how people think and search, even the best optimization efforts will fall short.
It’s not enough to rely solely on keyword tools. You need to talk with real customers and uncover the intent behind their searches. Understanding how Google associates searches with entities will give you a strategic edge. Align your SEO strategy with both user behavior and search engine intelligence to create content that truly resonates and ranks.
Learn keyword & market research.
Ignoring the value of the right backlinks
Despite what Google often suggest, links remain a crucial factor in SEO success. However, not all links carry the same weight. Some links significantly boost your authority, others provide minimal impact, and some offer no value at all. You have to know the difference.
The key to long-term success is link diversity. A well-balanced, natural link profile with various types of high-quality links leads to more stable and sustainable rankings. Yes, link building can feel like navigating a jungle, but mastering it is essential. Ignoring this aspect of SEO isn’t an option if you want to compete at the highest level.
Learn how to get links that boost your rankings
You too can become a master of SEO
SEO isn’t a mystery – it’s a discipline grounded in strategy, skill, and practice. With the right guidance, anyone can learn to mastr it.
The SEO Master Class provides the knowledge, tools, and real-world techniques you need to build true expertise and become a confident, capable SEO professional.
This is what you get with the SEO Master Class
A roadmap to success
Carefully structured modules and inspiring video lessons
This course is carefully structured into modules and lessons, each designed to guide you step by step toward mastering SEO. It is built on the same proven principles and strategies I have used to help hundreds of businesses achieve greater search visibility.
By following this framework, you will gain the knowledge and confidence to drive real, measurable results.
By following this framework, you will gain the knowledge and confidence to drive real, measurable results.
Show, don’t tell
Learn from examples step-by-step guides
I believe in the power of showing rather than just telling. While there’s a wealth of knowledge to share, this course goes beyond theory. The video lessons are packed with real-life examples and visual guides, demonstrating exactly how to execute key tasks and use essential tools.
It’s like having a trusted mentor by your side, guiding you every step of the way.
It’s like having a trusted mentor by your side, guiding you every step of the way.
SEO certification
Document your SEO skills
Upon completing the full course, you will earn a prestigious certification – an official recognition of your advanced SEO skills and expertise. Beyond personal achievement, graduates of my past SEO Master Class have gained a competitive edge in the market, securing better job opportunities, higher salaries, and greater professional credibility.
This certification is more than just a credential; it’s a powerful asset that can open doors to new career opportunities and business success.
This certification is more than just a credential; it’s a powerful asset that can open doors to new career opportunities and business success.
Templates and eBooks
Free downloads as part of the course
Beyond the in-depth video lessons, you’ll also receive a complete list of all the links mentioned throughout the course, ensuring you have quick access to essential resources. Additionally, you’ll gain exclusive templates designed to streamline and accelerate your daily SEO tasks.
And as a special bonus in the full SEO course, I’ve included a collection of eBooks covering key SEO topics, available for free download. These valuable tools will help reinforce your learning and empower you to apply your new skills with confidence.
And as a special bonus in the full SEO course, I’ve included a collection of eBooks covering key SEO topics, available for free download. These valuable tools will help reinforce your learning and empower you to apply your new skills with confidence.
Interviews with experts
Learn from leading industry experts
No one can be an expert in everything – even within a specialized field like SEO. We all have our strengths, but true SEO success comes from mastering every critical detail. That’s why, as an exclusive bonus, the full SEO course includes expert interviews with some of the world’s leading professionals in related fields.
Gaining access to their insights at top marketing conferences could cost thousands, but in the SEO Master Class, it’s all included—giving you unparalleled knowledge and a competitive edge.
Gaining access to their insights at top marketing conferences could cost thousands, but in the SEO Master Class, it’s all included—giving you unparalleled knowledge and a competitive edge.
Who is this course for?
If you’re one of these, then this course was made for you
Inhouse SEO
Working as an in-house SEO can be demanding, requiring you to manage multiple tasks, collaborate with internal teams and subcontractors, and regularly report progress and results to leadership.
The SEO Master Class equips you with the skills to become a more effective SEO manager. You’ll learn how to prioritize tasks, delegate effectively, and assess the quality of work, ensuring your SEO efforts drive measurable results.
Agency SEO
Managing SEO in an agency setting comes with unique challenges – balancing multiple clients, coordinating with teams, and delivering measurable results under tight deadlines.
The SEO Master Class will help you become a more efficient SEO manager, teaching you how to prioritize tasks, delegate work effectively, and evaluate deliverables to ensure high-quality outcomes for every client.
Freelance SEO
As a freelance SEO consultant, you juggle multiple clients, manage projects independently, and are responsible for delivering measurable results.
The SEO Master Class will help you streamline your workflow, teaching you how to prioritize tasks, delegate when needed, and assess the quality of work—ensuring you provide top-tier SEO services while maximizing efficiency and client satisfaction.
Get a Sneak Peek Inside the Course
To the right, you’ll find a few selected lessons from the course, giving you a glimpse into my teaching style. These samples are here to help you see how I break down complex SEO concepts, and if you pick up a few valuable tips along the way, even better!
But this is just the beginning. Enroll in the full SEO Master Class, and you’ll gain the in-depth knowledge and strategies needed to truly excel.
Here’s what I’ll cover in the SEO Master Class online course:
127 Lessons in 13 modules
in the Full Course
Mini Course
Full Course
Module #1
Introduction to SEO
Mini Course
Full Course
Module #2
SEO tools
Mini Course
Full Course
Module #3
SEO strategies
Mini Course
Full Course
Module #4
Keyword & Market Research
Mini Course
Full Course
Module #5
Making your website
Mini Course
Full Course
Module #6
Technical SEO
Mini Course
Full Course
Module #7
Content optimization
Mini Course
Full Course
Module #8
Linkbuilding
Mini Course
Full Course
Module #9
User engagement
Mini Course
Full Course
Module #10
Local SEO
Mini Course
Full Course
Module #11
Measure & report results
Mini Course
Full Course
Module #12
Interviews with Experts
Mini Course
Full Course
Module #13
Appendix
Mini Course
Full Course
Mini Course
Full Course
Unique bonus material
Gain exclusive insights from industry leaders
No one can be an expert in everything, even within a specialized field like SEO. Each of us has limitations, yet achieving success in SEO requires optimizing every detail to perfection.
In the SEO Master Class, you will gain valuable insights from Mikkel deMib Svendsen’s extensive expertise in SEO. As an exclusive bonus, the program also includes interviews with some of the world’s leading experts in related fields.
Accessing their insights at top marketing conferences would typically cost thousands of dollars – but in the SEO Master Class, it’s all included.
Bryan Eisenberg
Bryan Eisenberg is a globally recognized expert in digital marketing, customer experience, and conversion optimization. A best-selling author, keynote speaker, and advisor, he has helped Fortune 500 companies and startups alike refine their marketing strategies to drive growth and engagement. With a deep expertise in persuasive content, analytics, and AI-driven marketing, Bryan has shaped the future of e-commerce and digital business. His books, including Call to Action and Waiting for Your Cat to Bark?, have influenced countless marketers worldwide. Through his insights and data-driven approach, he continues to empower businesses to maximize their online success.
Barry Schwartz
Barry Schwartz is a highly respected SEO expert, journalist, and founder of Search Engine Roundtable, a leading source for search industry news and updates. As the CEO of RustyBrick, he has helped businesses optimize their digital presence while providing real-time insights into algorithm changes, industry trends, and best practices. With decades of experience, Barry is a trusted voice in the SEO community, frequently covering search engine developments and engaging with top industry professionals. His dedication to reporting and analysis makes him an essential resource for marketers looking to stay ahead in the ever-evolving world of search.
Dixon Jones
Dixon Jones is a renowned SEO expert specializing in entity optimization, semantic search, and digital marketing strategy. As the CEO of InLinks and former marketing director at Majestic, he has been instrumental in revolutionizing how to understand and optimize for context and relationships between entities. With decades of experience, Dixon helps businesses enhance their online visibility by leveraging structured data, knowledge graphs, and AI-driven SEO techniques. A respected author, speaker, and thought leader, he continues to push the boundaries of search innovation, empowering businesses to stay ahead in the evolving digital landscape.
Alan K’necht
Alan K’necht is a seasoned digital marketing strategist and an analytics pioneer with decades of experience helping businesses optimize their online presence. He is a sought-after keynote speaker, educator, columnist and author. Through these efforts, he has guided organization and world leaders in SEO and Digital Campaign in leveraging data-driven insights to improve search rankings, conversion rates and overall digital performance. Alan is currently working on the 2nd edition of his award wining book “The Last Original Idea”. As a thought leader in web analytics, he has influenced countless professional in the industry. With a passion for turning complex data into actionable strategies, Alan continues to empower businesses to thrive in the ever-evolving digital landscape.
Bill Hunt
Bill Hunt is a globally recognized SEO expert specializing in international SEO, enterprise search strategies, and hreflang implementation. With decades of experience, he has helped Fortune 500 companies expand their digital presence across global markets, optimizing multilingual and multinational websites for maximum search visibility. As a thought leader, speaker, and author of Search Engine Marketing, Inc., Bill has shaped best practices in international SEO, guiding businesses on technical optimization, market-specific content strategies, and search engine compliance. His expertise in hreflang implementation ensures seamless user experiences across languages and regions, making him a trusted authority in global search optimization.
Rasmus G. Kristensen
Rasmus G. Kristensen is a seasoned PR expert and strategic communicator specializing in brand reputation, media relations, and crisis management. With a keen understanding of storytelling and public perception, he has helped businesses and individuals craft compelling narratives that resonate with audiences and drive engagement. His expertise spans digital PR, corporate communications, and influencer outreach, ensuring brands gain maximum visibility in an ever-evolving media landscape. As a trusted advisor, speaker, and strategist, Rasmus continues to shape the future of public relations by blending traditional principles with modern, data-driven approaches.
Henrik Bondtofte
Henrik Bondtofte is a renowned SEO expert, digital strategist, and link-building specialist with a deep passion for search engine optimization. With years of hands-on experience, he has helped businesses improve their online visibility, organic traffic, and search rankings through ethical and effective SEO techniques. As a speaker, consultant, and author, Henrik shares his expertise on advanced link-building strategies, technical SEO, and digital growth. His data-driven approach and innovative tactics have made him a respected figure in the SEO industry, helping companies navigate the ever-evolving search landscape with confidence.
Questions?
I’ve got answers…
Do you have any other questions? Please feel free to contact me on mikkel@demib.com or use the contact form here.
Not Sure Where to Start?
Let’s Find Your Ideal Course
All course plans include unlimited access to the course lessons.
Mini Course
€79
Sales Tax is included at your local rate
Entry-Level Course
Kickstart your SEO journey with our entry-level course, designed to boost traffic and improve rankings
Full Course
€1297
Sales Tax is included at your local rate
The most popular course including all the the lessons
This course empowers you to confidently master all aspects of SEO, whether leading a team, growing a business, or advancing your career.
Payment Plan
3 x Monthly Payment
€469
Full course + Coaching
€9997
Sales Tax is included at your local rate
Boost Your SEO with One-on-One Coaching
Includes the full, SEO course + 4 One-on-One online Sessions with Mikkel deMib
This is My Promise to You
I don’t want you to take any scary risks.
That’s why I offer a completely no risk guarantee that if you don’t like the course, contact me within 14 days after purchase and I’ll send your money straight back. That way, you have nothing to lose.
Select the package
Choose your plan
Full Course
Payment plan
Payment plan
€469 x3
Sales Tax is included at your local rate
Full Course
One payment
ONE Payment
€1297
Sales Tax is included at your local rate
Starter Course
One payment
Starter course price
€79
Sales Tax is included at your local rate
Do you want to enroll more than 2 people in your team?
Contact me at: mikkel@demib.com to get group discount.